Category Archives: General

Is Blogging Dead (To You)?

I’m beginning to think it is for me.
I know, just because I’m doing less of something doesn’t mean it’s dead. Not in the least. There are tens of thousands of blogs which are updated regularly and read by gobs of people. I’ve just been wondering about how much traditional blogging has been hit by services [...]

Question of the Day

What will happen to digital information 250 years from now?

Technorati Tags:
Digitization, Library of Congress, Archiving, NARA

LOC Going Digital

The Library of Congress will make use of technology to exhibit more than 6,000 volumes from Thomas Jefferson’s book collection.
“Artifacts like the Waldseemüller map (the first to include the name “America”), the rough draft of the Declaration of Independence, the Gutenberg Bible and original volumes from Thomas Jefferson’s Library will be virtually at your fingertips. [...]

We Tell Stories

I just came across this today. It’s a new digital writing project from Six to Start and Penguin called “We Tell Stories“. Over six weeks writers will be creating stories that take full advantage of the immediacy, connectivity, and interactivity of the web.
It’s great that a traditional book publisher like Penguin is embracing this kind [...]

Trusting Eachother

Eliminating the risks in digital publishing.
Most publishers are so busy marketing print books that they can’t put their mind around selling multiple versions of the same books. So, they partner with companies who specifically market digital copies of their titles. Unfortunately, many publishers relate to their digital licensees and vendors in the same way they [...]

Joining Hands

Form communities - there’s power in numbers.
You may have heard that forming “communities” is an important thing in the digital age. It’s true, people like to gather with others and share about things they have in common. As a book publisher, you can get to know more about your customers by forming communities around the [...]

A Two-Way Conversation

Find out what the customer wants.
One of the best ways to know a customer is to meet them yourself. If you can’t do this in person, you can do this “virtually” without leaving your desk. Use your website to survey the tastes of your readers. Find out what products they like the most and what [...]

Know the Customer

Develop your digital publishing channel.
Do you know your customer? I’m sure you have all sorts of demographic data describing who your typical book buyer is - female, aged 35 to 54, middle income with children, two dogs and a cat. But do you really know your customer? Do you know what their name is? Do [...]

Dig For Gold

Archive the most profitable front and backlist books.
If you don’t have access to a digital workflow software system, and you haven’t yet partnered with a company that can provide a complete turn-key service, you still need to get started on the path to digitization. It can be even more simple than you think. The best [...]

Use the Best Equipment

Picking the right archive file format for your digital product.
Overall, I wouldn’t worry too much about the differences between this file format and that one. But, you should have some knowledge about which files are best for the long term. It’s really rather easy. If the only thing you’ll ever want to do with a [...]